Genivista is an independent AI visibility diagnosis and monitoring practice for B2B companies. We diagnose how AI systems describe, compare and recommend you to buyers — then verify whether the fix worked. No marketing retainers. No implementation bias. We don't sell the fix.
Diagnosis before optimisation. The independent first step before you spend on SEO, PR, content, web or AI tracking software — find out what AI already says about you.
Give us your company name and market. We run a scan in advance, then walk you through — live and unedited — what ChatGPT, Gemini and Perplexity currently say about you. We cannot edit the results. It answers one question: is there an issue worth investigating?
Genivista operates strictly as an independent diagnostic layer.
By policy, we do not sell SEO, web design, PR, content, paid media or marketing software — and we take no commission or referral fee from whoever carries out the work. We diagnose the issue and verify the result. You choose who executes the fix.
Your company may be well known to customers, strong in the room, and visible on Google — and still poorly understood by AI systems. The danger is that it happens silently, before any buyer makes contact.
If you don't check, you may not know. That is the entire reason the Initial Review exists.
"During the review, AI named three of our competitors and not us. We'd been established for years. It was a genuine shock — and the start of a very useful conversation."— Managing Director · B2B firm, Ireland
Many providers offer an AI visibility check as the opening move in an implementation sale — SEO, content, PR, web or a marketing retainer. Genivista is different. We diagnose the issue independently and monitor the outcome, without a commercial interest in which provider carries out the fix.
The diagnosis should come before the prescription.
A web agency may see a technical problem. An SEO agency may see a search problem. A PR agency may see an authority problem. A content agency may see a content problem. Any of them may be right — but each naturally sees the issue through the lens of what it sells. Genivista has nothing to sell you afterwards, so the diagnosis isn't shaped by the fix.
You wouldn't ask the builder quoting for the extension to be the only person assessing the structure. You commission an independent survey, understand what's actually wrong and what matters most, and then decide who does the work.
That is Genivista's role in AI visibility. We inspect how AI understands, cites, compares and recommends your business, explain the commercial risk, prioritise what should be addressed first, and can return later to verify whether the work solved the problem. You choose who carries it out.
Start with an Initial Review →That is deliberate. We diagnose the issue and monitor the outcome. You choose who fixes it — your own team, your existing partners, or specialists.
A clear, low-commitment path: see whether there's an issue at no charge, get something credible in writing if you need it, commission a proper investigation only if it's justified, then verify independently whether the chosen fix is working.
A live, unedited look at how AI currently describes, compares and recommends you across ChatGPT, Gemini and Perplexity. Shows whether there appears to be an issue worth investigating. Not an audit.
A paid written report interpreting the initial findings through a commercial lens — what they mean for pipeline and competitive position — credible enough to put in front of leadership or partners. The fee is credited against the audit if you proceed.
What is happening, why, which competitors benefit, which sources shape the answer, and what to fix first — delivered as an independent, prioritised action plan your team or partners can execute.
After the fix, we re-run your question set and tell you, independently, whether it actually worked — and whether competitors are still ahead of you. Monthly, quarterly, or a 90-day sprint.
One core audit, scoped to your situation with modules — not a menu of competing packages. It answers what is happening, why, and what should be fixed first, and hands you an independent action plan.
An independent AI Visibility Action Plan: an executive summary of where you stand across each platform, a competitive matrix against commercially relevant competitors, the specific sources and directories AI is drawing on (so you know exactly where to act), and a prioritised set of actions written to be handed straight to whoever does your marketing. Fixed fee, agreed before any work begins. You own everything we produce.
We build the question set with you — the specific ways your customers research your category in your market, not a generic list.
How often you appear per platform, and where — first name, footnote, or absent — against commercially relevant competitors.
The exact sites, directories and publications AI relies on, and which include competitors but not you. Those are the priority gaps.
Whether AI can actually read and interpret your site cleanly — the technical and clarity signals that decide whether you are usable at all.
A prioritised brief for each gap — what to address, where, and in what order — written for your team or partners to execute without us.
The audit shows what to fix. Monitoring shows whether the strategy you or your partners chose is actually working. Because Genivista doesn't implement the fix, it is the one party that can give you an unbiased verdict — and an independent way to hold internal teams and agencies to account.
We re-run your full question set across every tracked platform — quarterly as standard, monthly while you're actively making changes, or as a focused 90-day sprint. You get a plain-English read on what moved, with a review call each cycle. It is independent outcome verification, not implementation, and not a retainer. Pause or stop at any time.
We test the platforms that matter for your specific buyers, not a one-size-fits-all set. ChatGPT, Gemini and Perplexity are covered in the Initial Review; the rest are added in the Diagnostic Audit, weighted by where your buyers actually research.
For most B2B categories, the single most likely place a buyer asks who to work with. The starting point for almost every visibility conversation.
Google now answers directly above every link, ad and organic result. Many buyers encounter it without realising. Appearing here is the new "ranking number one".
Shows its sources, so it's favoured by analysts, consultants, clinicians and senior buyers — common in professional services, medtech and financial services.
The AI summary at the top of Google results for hundreds of millions of queries. Appear here and you appear before every competitor's link and ad.
Widely used inside large organisations. If you sell to enterprise or are building toward it, being considered here is being considered where decisions are made.
Copilot is the default in many Microsoft-heavy corporate environments; Bing's index influences other AI tools more than expected. Grok is growing among tech audiences.
Each came in confident about their position. In every case the diagnosis surfaced something they couldn't see — independently, with nothing being sold to them at the end of it. Quotes are from the named clients and are reproduced with permission.
Strong reputation and Google rankings, but absent from AI recommendations in their own category while buyers increasingly started there.
"AI wasn't mentioning us at all in our own category — shown to us live, with nothing being sold at the end of it. That's why we trusted it."
— Alan Moore, CEO, Taxworld
AI described Maas as a general engineering firm rather than a specialist medical-device manufacturer. In device procurement, that misclassification is as damaging as absence.
"They pinpointed exactly why AI had us in the wrong category, told us what to fix, and left us to fix it. Refreshingly straight."
— Tadhg Hurley, CEO, Maas Precision
A strong reputation and sustained SEO investment, with no independent read on whether any of it translated into AI visibility.
"For the first time we had an independent answer on whether our SEO investment was doing anything for AI visibility."
— Paudi Reidy, CEO, LPI Group
Excellent reviews, but in formats AI doesn't draw on. When buyers asked AI about the category, weaker competitors were recommended instead.
"AI was recommending weaker competitors ahead of us. They showed us precisely which sources were driving it, and we acted with our own team."
— Christopher Picarde, Chief Revenue Officer, Summize
Months after a significant repositioning, AI still described the old version, briefing buyers wrongly before first contact.
"Months after our rebrand, AI was still telling the old story. They mapped every source keeping it alive and handed us a plan. Genuinely useful."
— Tom Mann, Chief Operating Officer, De Novo Solutions
In every engagement the client is surprised — by absence, by an out-of-date description, or by a competitor being recommended instead.
Implementation providers are often very good at what they do. The question is whether they should also be the only party diagnosing the problem they would then be paid to fix.
| Genivista | Implementation providers | |
|---|---|---|
| Role | Diagnoses the issue | Fix specific issues |
| Position | Independent | Often tied to delivery |
| Incentive | No commercial interest in the fix | Commercially rewarded by implementation |
| Output | An independent action plan | Executes selected actions |
| Follow-up | Monitors the outcome, independently | Reports on activity delivered |
Genivista works alongside internal teams, SEO, PR, marketing and web partners — by giving them a clearer, independent action plan to execute.
Genivista is an independent AI visibility diagnosis and monitoring practice for B2B companies, based in Ireland. We help companies understand how AI systems describe, classify, cite, compare and recommend them when buyers ask questions in their market — and, where there is a real issue, what is causing it and what should be fixed first.
Founded in 2022, the practice grew from a single realisation — and the name carries it. Generative AI — Gen — was about to redraw the vista: the commercial landscape, and the horizon, that buyers survey when they decide who is even worth considering. Companies were investing heavily in being found on Google while quietly going invisible on that new horizon, and the early conversation was happening among SEO specialists and developers, in a language the people who needed to act didn't speak.
Genivista exists to close that gap — to help B2B companies see, and be seen accurately, on the landscape generative AI is now drawing. Commercially, and independently.
The defining principle is independence. We do not sell SEO, content, PR, web development or implementation retainers, so the diagnosis is never shaped by what we'd otherwise want to sell you next.
Neil leads the practice and the client work. His background is in sales leadership — not marketing, not technology, not SEO — which is a deliberate starting point. The lens is always commercial: what does AI visibility mean for pipeline, for competitive position, for the buyer's first impression before a conversation even begins? He works with professional services, technology, financial services and medical-device companies, primarily across Ireland.
Connect with Neil on LinkedIn →Genivista is not an SEO agency, a PR firm, a web studio or a marketing consultancy that has added "AI" to a service list. We diagnose and we monitor; we do not implement. That separation is the value — it is what lets the action plan, and the verdict on whether the fix worked, stay genuinely independent.
Each engagement has a defined scope and a clear deliverable. The Diagnostic Audit is a fixed fee, agreed before any work begins. You own everything we produce.
Monitoring is the ongoing relationship for most clients — independent verification on a cadence you control. No implementation retainer, no minimum commitment.
Genivista concentrates on the Irish market, with real depth in the directories, publications and industry bodies that AI actually draws on here — which makes the diagnosis more precise. We also work with B2B companies in the UK; the methodology is the same wherever you operate.
Neil leads the diagnostic work and the client relationships — the expertise and the verdict are his. The wider team brings the commercial and delivery experience that keeps every engagement grounded in pipeline, not theory.
Leads diagnosis and client work. A sales-leadership background keeps the lens commercial: pipeline, competitive position and the buyer's first impression. Based in Ireland.
ConnectLeads Genivista's work with UK-based B2B clients. Decades of leadership in software and B2B services across the UK and US.
Runs client engagements end to end, keeping the diagnosis, findings and action plan on track. Background in software delivery and client success.
Focuses on client engagement and getting the findings in front of the people who need to act on them. Background in software and customer-facing roles.
Neil Harte writes regularly on AI visibility for B2B — what it means commercially, why independence matters, and how the shift from search to AI recommendation is playing out in practice. Plain English, no jargon.
Most AI visibility checks are run by the people who want to sell you the fix. Here's why the diagnosis should come from someone with nothing to sell next.
They overlap less than you'd think. Where each one helps, where each one can't, and why diagnosis and delivery are different jobs.
We'll review selected signals and tell you whether there appears to be an issue worth investigating. If there is, we'll discuss the right next step. If there isn't, you'll know that too. 30 minutes, no charge, just your company name.
Independent diagnosis and monitoring. We don't implement, and we don't sell the fix. Fixed-fee engagements, no retainer. Based in Ireland.