1 · Summary
The Gap, in points, against the most-named of your three competitors, and what AI offers a buyer who wants to switch.
Gap Check · no charge · a first reading, walked through with Neil
How far are you behind your top three competitors? Ask for a Gap Check.
Tell us your website, the market you want measured and your top three competitors for that market. Genivista puts your buyers' questions to ChatGPT, Gemini and Perplexity and sends you the report as a private link, at no charge. Neil then walks you through it, and the Check closes with a 30-minute Q&A. It is not a sales call.
Gap Check: key facts
- What it is: a first reading, not an audit. One run, on one day: it shows the direction of travel, not a precise measure.
- What it measures: the Gap, in points, between your company and the most-named of your three competitors, and what AI offers when a buyer asks for alternatives to them. AI is not asked to decide who your peers are.
- What we need: your website, one market (for example Ireland, UK or US) and your top three competitors for that market. We confirm the facts about your company with you before anything runs.
- How: buyer questions written without your name or wording, in your market's own terms (for tax or legal, its rules and its regulator), asked live on ChatGPT, Gemini and Perplexity.
- What you get: a report in nine screens, sent as a private link, then a walk-through with Neil on a Teams call.
- Cost and commitment: no charge and no obligation. The Check closes with a 30-minute Q&A with Neil, which is not a sales call.
What happens when you request a Gap Check?
You send your website, your market and three competitors. Genivista confirms the facts and signs off the questions; nothing in the method can be tuned to flatter you.
Facts and competitors confirmed
Genivista confirms your head office, websites and buyers, and the top three competitors you gave us for that market. The Gap is measured against the most-named of them; the answers decide everyone else.
Questions written blind, then signed off
The questions are written without your name, your website's wording or your competitors: for each of the roles on a buying committee, across shortlist, evaluation and decision. Where local rules shape the category, they name the market, as a buyer there would. Genivista signs them off before the run.
Asked live
Each question is put to ChatGPT, Gemini and Perplexity as a separate, memory-free request with web search on, from your market, plus name checks on how AI describes you.
Report sent to you
You receive a private link to your Gap Check report: the Gap, who AI names instead, what a buyer would notice, and whether AI's answers are about your market at all.
Walk-through and Q&A
Neil walks you through the report on a Teams call. The Check closes with a 30-minute Q&A, where you can ask anything about it. Book the 30 minutes with Neil.
What is in a Gap Check report?
Nine screens: the verdict first, then the evidence behind it.
2 · Why this matters now
Recent, dated research on how buyers use AI, matched to your buyers' industry where a study exists.
3 · What we tested
The market, the questions, the platforms and the date, so anyone on your team can see how the result was reached.
4 · Who competes for your prompts
Which companies AI names across your buyers' questions, and where you rank among them.
5 · Who you're up against
What a buyer would notice: who AI puts first, whether it offers you as an alternative, and whether it recommends you or only mentions you.
6 · How AI describes you
What AI says when a prospect asks about you by name, marked green where it describes the right company and red where it does not.
7 · What shapes AI's answers
Whether the answers speak to your market or another country's, what AI tells buyers to look for, and how quickly that can change.
8 · Where AI brings you up
Which questions and which assistants name you, and which do not.
9 · Is there a problem worth fixing?
An honest read of how significant the Gap is, as the starting point for your Q&A with Neil.
Sample report
What does a Gap Check report look like?
This is the first screen of a Gap Check for a fictional company, Brightwater Systems, selling medical device quality management software in Ireland. The full report runs to nine screens: read the complete sample report.
All names and numbers here are fictional; the pattern follows our own recent Gap Checks. Genivista never publishes client results without written permission.
The verdict
When AI answers the questions Brightwater Systems' buyers ask, Veltrix is named far more often.
AI named Veltrix, the most-named of the three competitors Brightwater Systems gave us, in 58% of its answers and Brightwater Systems in 3%.
55points behind Veltrix
A first reading, from one run on one day. Sample data.
What happens after you read the report?
Neil walks you through it, and the Check closes with the 30-minute Q&A. It is a conversation about what the report shows, not a sales pitch. What you do next is up to you, and there is no obligation and no automated follow-up sequence.
How precise is a Gap Check?
A Gap Check is a first reading from a single run. It shows the direction of travel and where the Gap appears; it is not built to track small movements, and it does not give ranges or margins. AI answers can vary from day to day, which is why Neil walks you through the answers behind the findings.
Is a Gap Check an audit?
No. It is a first reading that prompts a conversation. It shows where you stand today; it does not explain why, and it does not put a figure on what the Gap costs you.
Request a Gap Check
Send your website, the market you want measured and your top three competitors for that market. We send the report at no charge, then Neil walks you through it.